Tonal, not loud

The easiest way to brand a garment is to put a logo on it in a contrasting colour, as large as the chest allows. It works. It also decides, on the wearer’s behalf, that the first thing anyone learns about them is which label they bought.

The rose on a Gam Zu Rose piece is embossed in the same colour as the fabric around it. Across a room it is texture. Up close it is a rose. You have to be paying attention, and the people who are paying attention are the ones it was made for.

Silence is our statement.